Samsung opens 837 flagship store in the Decentraland metaverse Comments Off on Samsung opens 837 flagship store in the Decentraland metaverse

Samsung opens 837 flagship store in the Decentraland metaverse

Samsung Electronics America entered the metaverse world by announcing the launch of a virtual version of its flagship physical store 837 in Decentraland. It is impossible to buy anything in the physical store 837. The store displays the brand’s ecosystem in the form of a home interior with zones from the front door to the bathroom.

To celebrate the launch of the virtual division of Samsung 837X, a theater called “Connectivity Theater” will open where users can watch the Samsung Consumer Electronics Show.

Guests will also be invited to take part in quests that will give you the opportunity to get NFT badges, as well as three rare wardrobe items: sneakers, a helmet and a jacket. Winners will be announced on January 7th.

“The Metaverse enables us to transcend physical and spatial constraints to create a unique virtual experience that could not have been otherwise,” said Michelle Crossan-Matos, Senior Vice President, Corporate Marketing and Communications, Samsung Electronics America.

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